The board of the UFCW Union Pension Plan approached Battersby Communications in late 2022 to redesign the Plan’s website and logo. Over a decade old, the old website’s clunky navigation, limited functionality, duplicated and outdated content, and dated appearance meant members struggled to find the accurate and current information they needed. This increased the administrative burden for the Plan’s staff.
The new website would provide members with timely, accurate, and easy-to-understand information in an intuitive and attractive format.
The website rebuild features the following:
- A modern, fully mobile-friendly and responsive design that compliments the Union Locals' websites
- A new Member Help Centre with embedded Canada CASL-compliant forms
- Intuitive site navigation and a full-featured search function
- An events and announcements module
- IP-level filtering of non-member locations to reduce non-member inquiries
- A new, streamlined logo to be used in online and offline communications
- Ongoing support, monthly updates, and analytics reporting
- Integration with the Plan's existing pension calculator
Transform Your Plan Communications Today
Works
Our clients are the companies and startups who make the world go round
